Social media has become ubiquitous for sharing not only personal information, but also for promoting and advertising businesses. If a business does not have a strong social media presence, it puts itself at a disadvantage. According to eMarketer.com, Americans spend more than three and a half hours on their mobile devices each day, and much of that is spent on social platforms. Having a social media presence puts your auto glass business in front of consumers.
It’s easy to create a Facebook page, Twitter, or LinkedIn account, but creating a social media presence is not enough. Promoting your business through social media can be done in a variety of ways, but you’ll want to ask and answer some questions before you get started with your social media strategy. You need a plan in order to attract new customers and retain the ones you have.
When creating your social media strategy, ask yourself the following questions:
1. Who will oversee my social media presence and how much time will they spend on it?
Likely there will be no one person who will be able to devote their entire schedule to your social media presence. However, it may be possible to have multiple individuals within your company spend some of their time working on your social media strategy. Alternatively, you could hire a company who specializes in social media to manage your presence. While this might cost more than doing it yourself, the results are often worth it.
2. What social media platforms am I or my staff familiar with?
If you or your staff are not familiar with social media platforms or have limited experience, decide how long to spend learning a social media platform, and if it seems too time consuming, consider other platforms. It may be wiser to do what you’re good at rather than spend a large amount of time learning another platform. Even if you have an advanced user’s knowledge of a platform, you may also want to take advantage of an expert who can teach you the more complex side of advertising on that platform.
3. What demographic am I looking to attract?
Consider what type of customer you want to attract and select the social media platform that will work best for that demographic. An auto glass business’s customers come from a wide range of demographics, so casting a wide net over multiple platforms may be necessary. However, there are some platforms with a higher percentage of users under 18 or 16 years old. These consumers would be less likely to make a buying decision on auto glass repair or replacement. Social media platforms have a variety of demographics, so you should research platform’s demographics to help you decide which platforms to use. For example, if you’re targeting fleet contracts, LinkedIn may be a good option as it accounts for the majority of business-to-business marketing opportunities.
4. How much money do I want to spend on social media?
You can spend almost any amount on social media advertising. To promote your auto glass business, you may choose free options. However, it may take staff more time to reach potential customers and reduce the reach of your social media presence. You may decide that using paid advertisements is more effective. If paid options seem right for you, you again may want to revisit the idea of working with a social media expert who can maximize the dollars you spend and help you make sense of complex platforms. While it is generally true that paid advertising will generate more leads and calls, money can easily be wasted by using it in the wrong places.
Creating your social media strategy is an important part of your auto glass business’s advertising strategy. Partnering with NOVUS means access to further and more in-depth strategies for marketing, social media specialists, and regular marketing content to post from your social media platforms. Together, we can create a plan tailored to reach potential customers.
If you would like to learn more about how to start an auto glass business, please contact NOVUS Glass Repair & Replacement.Back